Owner Benefits!  

No annual fee. Anyone can shop, EVERYONE is welcome.

Monthly discount: A 5% discount on 12 shopping trips per year. You choose when to get the extra savings.

Monthly wellness discount: 20% off one item of your choice each month from our vitamins and personal care selections. 

Discounted rates: On cooking, wellness & gardening classes and classes for kids. 

Owner pre pay account: Deposit funds into your owner account for contactless check-out in-store or with curbside pickup.

Two stores, one co-op: Use your ownership benefits at both La Crosse and Rochester locations!

Voting Privileges: As an owner, you are part of democracy in action! You can vote for board directors, from a pool of owners like you, to act on behalf of the whole ownership. You can also run for the board and attend board meetings to stay up to date on the inner workings of your co-op. 

Patronage dividends: Co-op owners receive a portion of profits through annual patronage dividends. Your portion is determined by the amount you spent in that year. Just give your owner number each time you shop, and when the dividends are approved by the Board, you receive payment!

Ownership is yours: If you decide not to be an owner any more, simply request an equity refund with a simple form.

Your investment dollars help the Co-op thrive and grow. Owner equity is invaluable for big projects such as store expansions. Put your dollars to work in your favorite store!

It's easy to join!

Household: Make a $100 one-time payment for the primary member, plus $25 each for up to two additional adults living in the same household who wish to utilize ownership benefits. The primary member/owner may make changes to the ownership at any time. An installment plan is available.

Special Circumstance: PFC is committed to food access for all. Therefore, PFC offers full member/owner benefits for a one-time payment of $25 to people for whom $100 is a barrier. 

Student Membership

Student membership is $10 for the duration of a calendar year running September through the following August. Student member benefits include: 

  • Monthly discount: A 5% discount on 12 shopping through August 31, 2025. You choose when to get the extra savings.

  • Monthly wellness discount: 20% off one item of your choice each month from our vitamins and personal care selections. 

  • Discounted rates: On cooking, wellness & gardening classes.

Sign up in store with your student ID.