Cheers to 50 Years
We’re celebrating our 50th year of cooperative service to La Crosse and Rochester communities!
Thank you to all our owners and shoppers for your support over the years. Your commitment to local, fair produce, groceries, and more has been a testament to the resilience and vision of the co-op community for over half a century. We look forward to the next 50 years of working together with you to bring fresh local goods to market. Cheers!
Upcoming events
People’s Food Co-op 1973-2023
Rochester & La Crosse
PFC—La Crosse. 1975. First location on Avon Street with founders.
PFC—La Crosse, c. 1975, with state-of-the-art HVAC system
PFC—La Crosse, 1978. Store located at 8th and Adams.
PFC—La Crosse. 1975. Inventory maintenance.
Rochester's Good Food Store. 1990s.
PFC—La Crosse. Third Location at 9th and Adams. 1990.
PFC—La Crosse. First paid staff member. Produce manager, Frank Menalascino.
PFC—La Crosse. Staff party, 1993.
PFC—La Crosse, 5th Avenue location, 1993.
PFC—La Crosse, 5th Avenue location, 1993.
PFC—La Crosse, 5th Avenue location, 1998.
PFC—Rochester. 11th Ave location 2013.
PFC—Rochester. 11th Ave location 2013.
PFC—Rochester. 1st Ave. 2015.
PFC—Rochester. 1st Ave. 2013.
PFC—Rochester. 1st Ave. 2014.
PFC—La Crosse. 2017.
PFC—La Crosse. Front end staff. 2015.
PFC—Rochester. 1st Ave. 2015.
PFC—Rochester. 1st Ave. 2015.
PFC—La Crosse. Co-op tour group. 2015.
PFC—Rochester. Store Manager, Lizzy Heywood. 2014.
PFC—La Crosse. Summer picnic. 2016.
PFC—La Crosse. Summer picnic, Linda Riddle. 2016.